Marketing services for small business
    Not sure how to market your business? First hour of consulting services are free!
    Paid & Natural Search - Email Marketing - Social Media
    Learn Best Practices - Content Strategy - Paid Ad Management
We believe in delivering digital marketing service that improve your online visibility while saving you time and money. Many consulting and marketing agencies charge high monthly retainer fees for hours you may never use, that’s why The Way Digital Marketing has developed packaged services to give your business flexibility in marketing services at a fair price. Our services packages are broken down into the following categories. Sign up for two or more packages and save 10% on monthly fees!
Having an optimized local business listing is a must with the majority of local business searches occurring on mobile devices. Local listings give your business top level placement on the search engines so you are visible for searches related to your storefront location, products, services, etc. Local listing ensure your business hours, phone number, website, product or services details are accessible from any device. We are a certified Yext partner offering the best in class business listing management. 
  • Get your business listed on over 50 other local search directories (e.g., Google, Bing, Yahoo, Yelp)
  • and *for restaurant, hotel or attraction business categories
  • Ongoing listing management and optimization from a single dashboard
  • Content updates immediately recoginzed across platform
  • Monthly reporting (e.g., Business searches, profile views, reviews)
  • Review monitoring
Package price = $50 one time set-up fee; $100 monthly fee; $125 monthly fee for restaurant, hotel or attraction business categories.


Local Business Listing Package

Digital Marketing Package

Digital advertising is a highly effective way to drive traffic and increase leads/sales through your website. Paid search advertising provides small business with the right audience targeting and budget management tools to get products and services in front of the right consumer at the right time while controlling marketing cost.
  • ​​Paid search management on Google, Bing and Yahoo (Ad creative, key word, audience targeting, bid management)
  • Monthly reporting (Ad impressions, clicks, leads, sales)
  • Performance based budget and targeting recommendations
Package price = $150 one time set-up fee; $300 monthly fee *includes 10 hours of account management. Additional hours are charged at a rate of $25 per hour. Media advertising budget is an additional cost and must be prepaid. 

Email Marketing Package

 You may have heard some marketing expert’s state email marketing is dead. This claim has been proven to be a myth time and time again. Email marketing is not dead, in-fact it’s the linchpin of any digital marketing strategy. Email marketing is still the most cost effective digital channel for driving leads and sales. Email marketing allows any business to improve customer engagement, acquire new customers while turning leads into sales.  
  • ​​ Manage email list including opt outs
  • Development of one email template including business logo
  • Campaign management (template set-up, testing, deployment, reporting)
  • Up to 5,000 email sent per month
  • Social media content sharing on and 
Package price = $150 one time set-up fee; $400 monthly fee *includes 10 hours of account management. Additional hours are charged at a rate of $25 per hour.

Social Media Package

 Social media has become a must for any business looking to connect with prospects or engage current customers online. Social sites such as provide businesses with a unique opportunities to share and receive feedback on products and services while growing relationships with consumers. Having an effective social media content strategy is critical for turning customers into advocates for your business. Developing content strategies based on current best practice will set you apart from the competition.
  • Oversee content post series for and Twitter (3-5 post per week includes copy and image sourcing)
  • Optimize business profile (Business description, photos, services, etc.)
  • Recommendations for special offers and contest  
  • Manage paid advertising campaigns for (ad creative, budget management, audience targeting and reporting)
Package price = $500 monthly fee. Media advertising budget is an additional cost and must be prepaid.

 Website Optimization Package

Need help optimizing your website? Let us help you develop strategies to improve rankings on the search engines, drive quality traffic and improve leads and sales with our best in class search engine optimization practices.
  • Key word research and content optimization for 15 key words
  • Manage search engine ranking and traffic reporting
  • Site map submission to search engines
  • Troubleshoot and fix search engine indexing issues or crawl errors
Package price = $250 monthly fee *Includes 6 hours of account management. Additional hours are charged at a rate of $25 per hour. 
Provide us your email address and our marketing team will contact you to answer any questions you may have on our services.